Say "thank you" again.Ĭlose your letter with a final line, with something simple like: You can build customer loyalty by following this additional step, as other companies may end their client relationships once the service has been provided. If working together was mutually beneficial, tell them you would like to work together again. Wrap up your thank you letter by looking toward the future with the recipient. Whether it's the impact their purchase has on your growing business or feedback that can help you improve, the more you let them know they made a positive contribution will make them feel like they contributed more than just their money and time. I've passed that feedback along to our web design team to suggest making it more readily available." You make a good point about it being too difficult to find cancellation information on our website. "Thanks for completing the survey about your experience using ! Your feedback helps us improve our offerings for you and other customers. Share specific details about their interaction with you to make the recipient feel like whatever they've given you was useful and valuable.įor example, if a customer submitted a feedback survey, you could include the following: Or take a note from Abercrombie & Fitch and see how much more impactful a thank you message can be: Support from long-time customers like you helps our business grow and evolve thanks to your helpful feedback." "Thank you so much for re-subscribing and purchasing again. Say thank you, and state how much you appreciate what they gave you and how it will help your business.įor example, if a customer re-purchased your subscription product, you could write the following: Next, thank the recipient for whatever they gave you - whether it was a gift, a donation, an interview, or just being your customer - and express true gratitude. Generally, keeping the interaction formal will make the customer feel well respected, but keep your company's brand voice in mind as you write. If the thank you letter is informal, refer to the recipient by their first name. If the thank you letter is formal, address the recipient as "Mr." or "Ms.," followed by their last name. Then, double- and triple-check the correct spelling of the recipient's name. If you've never met the recipient, start your letter with "Dear. If you know the recipient, start your letter with "Hi. These are all dependent on your brand voice and tone. Start your letter on the right foot with a correct and appropriate greeting. That's why we've compiled this collection of thank you letter templates for your team to build a backlog of letters for thanking your customers directly.Ĭustomize each template to fit your needs and send them out for customer delight. Thanking a customer should be sincere but on-brand. In cases where a handwritten note isn't possible for each customer you want to thank, use a well-trusted customer thank you letter template to show them how grateful you are for their business, feedback, or loyalty. When choosing the right format for your thank you letter, consider what you're thanking them for.įor instance, an email would be appropriate for routine products purchased online, while new or first-time customers would appreciate more personalized messages.įor example, Chewy has a team of artists that paint new customers' pets and give them handwritten thank-you cards specific to their furry friends' families. While a handwritten thank you card may feel the most thoughtful, sending one to every customer you conduct business with might be logistically impossible. When thanking your customers, you want to sound both professional and genuine. Select a format that works for your business. Select a format that works for your business.ġ.
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